CHAPTER-16
Blogs
With regards to business, blogs can be a supplemental type of advertising that can be used to communicate with your clients. On top of that, blogs can be set up free of charge and may easily stand alone, with no existing site to help them.
Blogs have ended up being quite well-liked and a growing number of blogs are appearing on multiple websites. Blogs serve as business tools and people adore communicating with others via blog postings and allowing others to discuss their comments.
Blogs are regularly updated so they have fresh content on them constantly. This makes them attractive to visitors and SEs like Google. Each new post counts as unique content on the site and, should you add to your blog weekly or daily, you will notice it expanding rather rapidly. With new content, you are able to rank higher in the search engine results positioning and draw more people to your site.
Additionally, you can include links on your blogs and begin a hyperlink exchange campaign. In doing this, you will see your page ranking upsurge in the SEs due to the fact that SE algorithms usually focus on the number of links that are pointing to your site. The greater the number of external links that point to your site, the simpler it will be to be discovered by the big SEs.
Blogs might be employed to freely advertise your goods or services. Also, blogs are excellent for providing existing clients with updated details about new services and products you might be offering. Want your customers to talk about their feelings about your services and products? You'll be able to use blogs to get and share client testimonials. There certainly isn't any limit to the advantages you are able to experience with blogs.
What's equally great about blogs is the truth that you are able to produce them free of charge. Sites like Blogger (purchased by Google), let you begin a weblog totally free. Moreover, there are numerous fonts, templates, and layouts to choose from and Blogger will even enable you to display pictures. Finally, websites like Blogger provide you with the opportunity to archive your postings to ensure visitors can go back to them over and over.
Making blogs is enjoyable and easy for everyone. Blogging is the new wave in Internet advertising that allows you to get up close, and personal and interact with your prospects on a daily basis. Communicate with individuals from across the world who share the very passions that your business caters to. Find out what they want and what they think about what you currently provide.
Before the internet, no other form of advertising even came close to offering this scope for customer engagement.
CHAPTER-17
Social Media
In the event that you have not started using social media marketing, you might want to have a closer look. Not just are you missing a strong marketing tool, but you are potentially missing being seen by potential customers who're being driven to your competitors who're using this marketing medium.
It's no secret that many people head to the net to find information nowadays. Including finding the services and products they require. Instead of searching via a printed phone book, it's much more likely that they're going to visit a common internet search engine.
Due to this, S.E.O. (search engine optimization) has been, probably, one of the most highly promoted marketing tools recently. These kinds of searches, however, await a prospective customer to become active. Promoting companies through social networking can generate a nearly passive response following the first initial click.
Facebook, for instance, probably one of the most commonly visited websites every day online, enables you to produce a fan page for your company. Somebody 'Likes' your company by clicking a button and becomes a fan.
Once somebody becomes your fan, a notice is posted for their own profile page so their friends can easily see this and may then choose to go and see what your fan page is about. At that time, a number of them could decide to become fans of your business.
Additionally, each time you post something to your company fan page, these details can also be delivered to the news feed for your fans and is then visible to many of their friends.
Everybody knows that person-to-person advertising may be the most effective form of advertising that exists. A Facebook fan page is a combination of person-to-person advertising and viral marketing.
Simply by creating that page, you'll be able to reach people that you might not have found when you are introduced to them by your fans. When potential individuals are introduced to you in this manner, they're more likely to wish to support your company.
Other social networking outlets, such as Twitter and LinkedIn, work in a very similar way. Among the best facets of this whole genre is that it's a totally free, or really low cost, approach to potentially reach huge numbers of people.
With a tiny bit of daily effort, you are able to keep your organization at the forefront of the minds of everybody who's part of the social network.
Social media marketing isn't something you ought to be considered for future years. It's here, at this time and you ought to be utilizing it.
Because the primary investment to get started is simply a tiny bit of time, it certainly is sensible to begin as quickly as possible.
CHAPTER-18
Auto Responders
An auto-responder service is really a 'must-have service included in an Internet marketer's box of tools. Together with your subscription for this online service, the marketer can put up a contact message to automatically be sent to his / her list each week to stay in touch with their subscribers. Here are a few tactics we've discovered that work well:
When employing your auto-responder to recommend the purchase of a service or product, you need to be careful about the way you word your messages. Keep building on what your prospect's problem is and how your service or product can solve that problem for them.
In your first email, welcome them and thank them for subscribing to your list. Let them know the benefits they'll receive from you, such as free ebooks, free audio recordings, and free computer software. You're getting them to truly like you and build trust. Don't sell them anything in the very first email message.
In the 2nd email to your list, send them 2-3 links where they are able to visit sites to obtain free related products to your niche but, this time around, make your second and third links 'affiliate links' from other marketers' websites you have joined as an affiliate.
They are still free products and services, such as free membership to a website that provides many free items. You hide your longer affiliate link using tinyurl.com so you don't tip them off. When they click on it (as they have become accustomed to doing) they will go to the free membership site (or whatever item it is), get the free item, and (hopefully) also buy one of the other items for sale.
In the 3rd email for them, send them 3 links where they are able to obtain a free software package, totally free audio, or perhaps a free ebook. Again, you need to send them the 2nd and third links as a disguised affiliate link that you could earn a commission on. This is the way you build your sales with auto-responder emails.
With each email message, make sure you are giving the client free information associated with the subject. It's this that could keep them interested.
It is probable that, by the fourth email to your list, many people may have bought a few of the products and services available (i.e. those that are also offered by the free websites) and that you begin to see some commission payments enter your pay-pal account.
Remember, it's a popular fact in marketing that visitors frequently need to be subjected to an offer seven times before they decide to purchase. Sales may begin slowly, but just getting them started is the biggest challenge.