CHAPTER-10
Sales Funnel Planning
A sales funnel can only flourish in an industry where there's a demand for the product you offer. If you're yet to locate your market niche, you should concentrate on choosing one.
When you are happy you've got a profitable niche, you can start working on crafting your sales funnel.
Your primary focus is definitely meeting the requirements of the customer. Across the funnel, you do that with more and more specifically tailored products and services. Your capability to charge high ticket prices and maximize profit rests on developing quality back-end products and services.
Initially, a need may appear quite broad, however, when you dig deeper you may find that it's actually an extremely specific facet of the overall problem that many people face. Having an in-depth knowledge of the most popular issues your visitors face when trying to meet an overall need, allows you to know what products and services to offer.
After you have a summary of the most typical issues in your market, you could start to plan how better to deal with them. Think about delivering solutions utilizing varied media, like downloadable video or audio, text, telephone or face-to-face conferences, private tuition, or workshops.
A typical practice in the front end of a sales funnel for an internet business, is to pay attention to digital goods. You create the merchandise once and, assuming it remains current, it's set-and-forget.
As you move down the funnel, you are able to still utilize digital items to fulfill your super-responsive clients, but maybe with more bespoke content (a much more specialized problem), or by providing your innovative methods or supplying a bigger package of content altogether.
Broadly speaking, as clients move towards the back-end, particularly if you operate an information publishing business predicated on your expertise, they'll be prepared to receive more personalized attention. The back-end is usually where private coaching or small workshops work nicely. You are able to gather an extremely small number of your general customer base, who are ready to pay well and work with you in a far more personalized format.
To begin building your sales funnel, you'll need to look beyond that first sale and see the picture as a whole. The procedure is flexible and takes effort and testing. A great sales funnel will tap all of the correct triggers (empathy, social proof) in the folks who have the requirement for your product. With that degree of clarity, you'll be able to produce a perception that you provide the best answer for them and can charge a high ticket price.
CHAPTER-11
Putting Your Theory to Practice
As you will have gathered by now, the sales funnel is the key to success on the internet. We know the theory that it is a stage-by-stage procedure for attracting the attention of prospects and converting them into clients. So, in this chapter, we will look at the actual steps required for its' practical implementation.
Marketing
You need to use marketing strategies such as PPC Adverts (Google, Twitter, Facebook, Youtube), Banners, Blogging, and Forum Posts. Draw in your traffic using those tactics and send it all to your individual capture page.
Your individual capture page
Your Sales Funnel should be set up to capture the prospect's information. A capture page has an opt-in form for the prospect to input their private information. These details get automatically used in your email Autoresponder. When somebody entered your sales funnel to be a prospect, they literally decided to receive some kind of communication from you. This is permission marketing whenever your prospects provide you with permission to make contact with them with further materials.
Your Email Auto-responder
You will find various kinds of auto-responders. Typically, the most popular are AWeber and Getresponse. I take advantage of AWeber. It's among the most significant marketing tools. Utilizing an auto-responder enables you to construct a list of potential buyers and begin creating a relationship together.
Follow-up and Develop a Relationship
Develop a relationship through giving. Hand out your knowledge, and your expertise and guide them. You are able to do that by email and on the phone. Keep your prospect interested and updated with new information. Use Twitter, Facebook, and YouTube videos and direct them onto your site. Befriend them!
Your Main Business
When you have formed a solid relationship with your leads, you are able to direct them to your main business. Since it was often said before: 'People join people.
They join you due to your individual personality: they trust you, and they like you, since you bring value to them by providing them with the information they require.
There's always a possibility that a prospect won't join most of your business. Reasons can differ: they are, maybe, not ready yet; or maybe they have signed up to another company and wish to stick to it.
Regardless of any of this, you need to communicate with your prospects through emails so they will be able to join you over time. Should they not sign up for your main opportunity, you still could be profiting once they join your affiliate programs.
All of the first 4 steps above would be the front end of the funnel and your main income opportunity would be at the back end. That's where the actual profit is!
So, in the event that you don't have a Sales Funnel in place yet, don't delay and obtain one NOW!
CHAPTER-12
Content Marketing
With the advent of Google's Panda and Penguin update, the present rules about article promotion have changed and really should be labeled underneath the heading of content marketing.
Prior to Google's 'Panda' Update, lots of article writers afforded only a passing thought to their content quality. Writing on the net became an exercise to find out who could out-think the various SEs (search engines) by publishing a minimal quantity of info and obtaining the best traffic amounts.
The phrase: 'content marketing, has been associated more with the dissemination of information to clients and wasn't usually related to directly promoting an item.
The concept was that to earn money writing, this content must give clients valuable information. Clients would then feel a sense of loyalty and continue to steadily buy from the vendor who was offering good content in the shape of brochures, handouts, and website content.
The philosophy is that, by educating the general public with, for example, educational material, the marketing company will be named a business expert and the brand would be much more likely to be purchased.
Content marketing isn't (any longer) limited by the corporate, big brand, name writers. The various SEs are making article writers produce informative, quality material.
What's quality content? If you ask 5 people that, you'll get 5 differing answers. Rather than getting opinions, let's observe how Google defines quality content.
Google's Official Weblog defines quality content websites as sites with unique content and information, such as research, in-depth reports, and thoughtful analysis.
But wait! That isn't all. They also say that grammar, relevancy, and originality (or uniqueness) play essential parts in the pursuit of top-quality content.
Relevancy in keywords, relevancy of titles to content, and relevancy of content to your audience all play a part.
Even though writing for the net is extremely forgiving (for the reason that anybody can publish just about anything), Google has adopted correct grammar as part of its goal to greatly help folks have a much better search experience.
Finally, to create money writing, you have to think about the originality and uniqueness of the content. Articles must be well researched and supply helpful information.
On their official weblog, Google lists twenty-two questions that may provide you with guidance on the Google mindset. The questions vary from: 'Would you be comfortable giving your charge card information for this site?', to: 'How much quality control is actioned on the content?'.
These questions, therefore, move from enquiring about trust to enquiring about grammar. The goalposts have, therefore, moved. Article writers wishing to become successful as marketers need to dedicate more focus to their content marketing.